Paris, France
www.groupeclarins.com

Beauty Sales: $2 Billion

Key Personnel:

Jonathan Zrihen, President & CEO; Dr. Olivier Courtin, Managing Director; Virginie Courtin, Managing Director; Katalin Berenyi, Clarins Brand General Manager; Prisca Courtin, Chairman, Supervisory Board.

Major Products/Brands:

Clarins, ClarinsMen, myBlend. Key Clarins franchises include Double Serum, Extra-Firming, Multi-Active, Total Eye Lift, Hydra-Essentiel, Lip Comfort Oil, Body Fit and Eau Dynamisante.

New Products:

Double Serum Foundation; Double Serum Eye; Hair Therapy Expert Fortifying Shampoo, Expert Smoothing Flash Conditioner, Fortifying Scalp Concentrate, Lipo Revitalizing Hair Mask and Multi-Care Luminous Hair Oil; Bright Plus [Advanced] Serum; Extra-Firming Energy.

Comments:

Clarins is a family-owned company that operates in nearly 150 countries and employs approximately 8,000 people worldwide. The group reported 2025 revenue of approximately $2 billion. Sales declined 3.4% as reported, impacted by foreign exchange, lower travel retail sales and a softer economic environment in Europe. Business remained strong in two of the world’s largest cosmetics markets, China and the U.S. Adjusted EBITDA margin improved to 13.5%, compared with 12.3% in 2024.

Clarins remains 100% owned by the Courtin family and independent, with skincare and makeup at the heart of its business. The company says it is the No. 1 premium skincare brand in Europe. Clarins and myBlend make up the group’s beauty portfolio, and 93% of its products are exported.

A major theme for Clarins in 2026 is the expansion of its best-known skincare expertise into new beauty categories. One of the most significant launches is Double Serum Foundation, the company’s first dual-formula hybrid foundation. Inspired by Clarins’ iconic Double Serum, which debuted in 1985, the new foundation combines makeup with anti-aging skincare in a dual-chamber package, which keeps the ingredients separate until use. The formula’s two parts are 2/3 color and 1/3 hydric serum, which mix when dispensed. Clarins says it contains the highest concentration of plant extracts ever used in one of its foundations.

The serum’s noteworthy packaging helps make the hybrid formulation possible. It’s an example of the increasingly blurred line between skincare and makeup.

Clarins continued building the Double Serum franchise later in the year with a new generation of Double Serum Eye. Announced in the U.S. in July, the eye treatment draws on 30 years of the company’s longevity research and seven years of epigenetics research. The dual formula incorporates six plant extracts and five active molecules and targets wrinkles, puffiness, and dark circles.

Clarins is best known for its facial skincare products, but the company expanded into haircare this year—and is applying its skincare expertise to the scalp.

In July, Clarins launched Hair Therapy, applying its longevity research to hair care. Clarins says more than 50 years of research into fibroblasts helped lead to the new five-product collection. The range includes Expert Fortifying Shampoo, Expert Smoothing Flash Conditioner, Fortifying Scalp Concentrate, Lipo Revitalizing Hair Mask and Multi-Care Luminous Hair Oil.

2025-2026 Highlights:

Research and longevity science have become increasingly important to Clarins’s strategy. In June 2026, the company opened the Dr. Olivier Courtin Clarins Longevity Research Center. Clarins says the center builds on 30 years of research that has generated 10 patents, 13 peer-reviewed publications and 12 scientific collaborations with international institutions. Its researchers will study the factors that accelerate skin aging and how lifestyle can influence skin and overall well-being over time.

Technology is another growing focus. Clarins introduced its AI Skin Observer, an in-store skin diagnostic tool that combines artificial intelligence with the advice of Clarins beauty experts. The device analyzes skin using more than 60 parameters and is being deployed at select stores around the world, including Macy’s Herald Square in New York, John Lewis Oxford Street in London, and Printemps Haussmann in Paris. A simplified online version is available in several countries.

The group’s smaller myBlend brand is attracting lots of attention. In April 2026, myBlend opened at the Akasha Spa at the Mandarin Oriental Lutetia in Paris, where its treatments combine skincare formulas with technologies including LED light.

Sustainability remains another focus. Clarins celebrated its first anniversary as a certified B Corp in April 2026. The company has also been vocal about reducing plastic and developing more circular packaging solutions.

Looking Ahead:

Clarins’s outlook is one of measured growth rather than rapid expansion, experts say. EthiFinance expects the group’s sales environment to remain mixed during 2026 as the global cosmetics market grows at a slower pace, but forecasts improvement beginning in 2027. The ratings agency also expects profitability to continue improving through its 2026-2028 forecast period. n

Beauty Sales: $1.5 billion (estimated)

Major Products/Brands: Prestige skin care, sun care, color cosmetics and fragrance sold under a variety of brands, including Clarins, Kibio, Thierry Mugler, Azzaro, Swarovski, David Yurman, Porsche Design.

New Products: Clarins Instant Definition Mascara, Clarins Vital Light Serum, ClarinsMen Shave Ease Oil, Swarovski Aura, David Yurman Fresh Essence eau de toilette, Angel B by Thierry Mugler Men.

Comments: Luxury skin care is on the rise and Clarins fits into the picture rather nicely, with a fresh approach targeting a younger market as well as its long-time loyal customers. The French skin care company is going great guns in the U.S. lately with science-based product launches, licenses, increased advertising and editorial press focusing on its very attractive, young, executive family members/jetsetters/fashionistas.

The French skin care brand, which highlights plant-based beauty, has also stepped up its sales team. Under the terms of a four-year renewable agreement announced last year, Clarins Fragrance Group U.S. and InterParfums Luxury Brands will share and manage an expanded sales force. Logistical and administrative support will be provided by Clarins Group USA from its Park Avenue offices in New York and a warehouse in Orangeburg, NY.

The two companies have taken on a similar strategy in Spain. In June, Interparfums España announced it would team up with Clarins’ Madrid-based subsidiary, Clarins Espagne.

In 2011, the brand partnered with Camille Lacourt, 2010’s European swimmer of the year.

In June, actress Eva Mendes was named as the new face of Angel by Thierry Mugler.

Packaging for Clarins products is in the midst of being updated to take on a more contemporary and luxurious look, and with increased emphasis placed on the brand’s logo.

Beauty Sales: $1.4 billion (estimated)

Major Products: Skin care, fine fragrances, color cosmetics and sun care products.

New Products: Multi-Active Nuit skin care, Bright Plus HP Line and Intensive Brightening Smoothing Serum, Multi-Active Skin Renewal Serum, Delectable Self-Tanning Mousse SPF 15, Eau des Jardins fragrance, Thierry Mugler Womanity fragrance.

Comments: Clarins paid the price that many department store brands did, with 2009 sales dropping from $1.5 billion in 2008 to approximately $1.4 billion.

Still, the beauty and spa treatment company continues to launch new items. The company introduced a fourth fragrance in its Eau de Soins series, Eau des Jardins. The “treatment scent” is a part of Clarins’ well-being initiative, as the perfume offers both aromatherapy and phytotherapy.

In collaboration with International Flavors & Fragrances, Clarins applied gemmotherapy—an herbal therapy using the extracts of plant buds or rootlets.

Eau des Jardins’ concoction is comprised of extracts from buds of beech, black currant and mountain ash, billed “to help moisturize, soften and brighten skin.”

Eau de Jardins ($62, 100ml) is available in Europe and launches in the U.S. this fall.

In May, Thierry Mugler launched his Womanity fragrance, which is described to be both savory and sweet at the same time. The creation of the eau de parfum was “a challenge and a technological breakthrough,” according to Clarins Group.

The sweet and savory comes from fig and caviar. Molecular extraction of fig and caviar was performed exclusively by Mane for Thierry Mugler fragrances, marking the first time the patented extraction method has been used in a fragrance. The technology makes it possible to extract the aromatic molecules of any material and to precisely reconstruct its olfactory properties, thus obtaining ingredients that perfectly preserve and express each ingredient in all its subtlety and nuance, according to Clarins.

To promote the scent, Womanity.com—an interactive platform with a goal of building an extensive community among women—went live in June.
“Developing through this kind of interactive, collaborative space has long been a part of our brand DNA,” noted Joël Palix, president of Clarins Fragrance Group and the Thierry Mugler brand.

Also in May, Clarins participated as a Gold Sponsor of the 2010 Global Spa Summit held in Istanbul, Turkey from May 16-19.

Clarins Delicious Self Tanning Cream took first place in the Sun Product—Prestige category, in this year’s CEW Beauty Awards.

The French beauty house recently launched a new anti-aging skin care called Vital Light, which claims to restore skin’s luminosity, while controlling firmness and lines.